Ksubi: Fashion Victim or Attention Seeker?

By Mia Lazzarini

We have all heard the tragic story of Ksubi’s $1million worth of loss in jeans over the weekend. Thieves broke into their warehouse in Rosebury, stealing the goods but mysteriously ignoring $300,000 worth of guitars. Was this simply a case of fashionable, ill-advised thieves, or was it something much more sinister?Let us look at the facts. To steal $1million worth of jeans, one must cart approximately 3000 of said jeans to a getaway car (which was also stolen at the scene of the crime). To steal $300,000 worth of guitars would likely take up less time and effort - even with guitars being larger - simply because there would be less of them in number. Why didn’t they, thinking strategically here, steal x number of jeans AND x number of guitars to make up the million dollars worth? Would probably have saved them time and effort. Not that my intention is to make thief life easier… Let us say that the thieves were specifically instructed to steal a million dollars worth of jeans, while you’re at it wouldn’t you just steal the guitars anyway? Maybe impress your mob boss a little? Perhaps the answer is simple, they were simple minded, fairly unambitious thieves, which is a likely prospect given that they have turned to a life of thievery.

We, however, think the answer is more complicated than that. In 2010 Ksubi owners George Gorrow and Dan Single filed for the Australian equivalent of bankruptcy and Ksubi was subsequently taken over by the manufacturers and distributors of Bleach, leaving Gorrow and Single as mere creative directors. Is it possible that this robbery was carried out by the ex-owners themselves, trying to reclaim their fallen company? Was it an attempt to claim on insurance in a sad effort to return the brand to it’s former over-priced glory? 

We will probably never know. We will probably stop caring by tomorrow anyway.